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  • fashion: from concept to consumer (9th edition)

    Fashion: From Concept to Consumer (9th Edition)

    An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturer, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

    Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience.

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fashion photography course: principles, practice, and techniques: an essential guide

Fashion Photography Course: Principles, Practice, and Techniques: An Essential Guide

Presented and written by a leading fashion photographer, and serving as a practical self-teaching course, this book offers a series of tutorials designed to build a beginning fashion photographer's experience and get him or her started on a rewarding career.

It begins by acquainting readers with the work of trend-setting photographers in the fashion industry, and points out how trends are controlled by magazines and editors. It also presents tutorials that deal with cameras and their controls, and offers advice on buying film cameras, digital cameras, and camera equipment and accessories. The following chapters and their tutorials instruct on lighting, setting up a studio, creating professional quality pictures both in studio and on location settings, approaching and working with fashion model agencies, developing a portfolio, selling one's skills to the fashion industry, working effectively with magazines and advertising agencies, and becoming a photographer's assistant as a valuable entrée to the fashion industry. The enlightening text is supplemented with more than 250 color photos.

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