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Buku Fashion
  • fashion forecasting

    Fashion Forecasting

    A textbook for fashion professionals interested in improving forecasting abilities, this unique book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation.

    Evelyn L. Brannon is retired from Auburn University, where she was an Associate Professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference. She is a member of several honorary societies, including Epsilon Sigma Phi (extension) and Kappa Tau Alpha (journalism). Her professional memberships include the International Textile and Apparel Association and the Association for Consumer Research. In 2002, she received the Scientific Excellence Award from the National Textile Center for her research efforts.

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fashion photography course: principles, practice, and techniques: an essential guide

Fashion Photography Course: Principles, Practice, and Techniques: An Essential Guide

Presented and written by a leading fashion photographer, and serving as a practical self-teaching course, this book offers a series of tutorials designed to build a beginning fashion photographer's experience and get him or her started on a rewarding career.

It begins by acquainting readers with the work of trend-setting photographers in the fashion industry, and points out how trends are controlled by magazines and editors. It also presents tutorials that deal with cameras and their controls, and offers advice on buying film cameras, digital cameras, and camera equipment and accessories. The following chapters and their tutorials instruct on lighting, setting up a studio, creating professional quality pictures both in studio and on location settings, approaching and working with fashion model agencies, developing a portfolio, selling one's skills to the fashion industry, working effectively with magazines and advertising agencies, and becoming a photographer's assistant as a valuable entrée to the fashion industry. The enlightening text is supplemented with more than 250 color photos.

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