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  • fashion: from concept to consumer (9th edition)

    Fashion: From Concept to Consumer (9th Edition)

    An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturer, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

    Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience.

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lanvin

Lanvin

The House of Lanvin evolved from the creative force and remarkable energy of an extraordinary woman, Jeanne Lanvin. Her design career survived fifty-six successful and productive years. Lanvin is the oldest surviving couture house, in near-continuous existence from 1909 through the present day. Her body of work includes millinery, children's wear, haute couture, fragrances, furs, lingerie, mens wear, and interior design among others. The continuous public appeal and the youthful image of these couture creations are lasting aspects of Madame Lanvin's career.

At the heart of this book are key collections from 1909 through 1946, the year of Lanvin's death. Original fashion illustrations, beading and embroidery swatches play a crucial role in demonstrating her intricate, creative, and innovative techniques. The house of Lanvin is currently experiencing a period of great acclaim, emerging as a darling of the press, Hollywood, and the larger fashion community. With the most modern of efforts, Alber Elbaz, the current design director, is drawing from the rich Lanvin tradition to create an award-winning collection that at once evokes, reveres, and reinvents the intentions of its founder.

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