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Pencarian
Buku Fashion
  • the business of fashion, designing, manufacturing and marketing: designing, manufacturing, and marketing

    The Business of Fashion, Designing, Manufacturing and Marketing: Designing, Manufacturing, and Marketing

    The third edition of this authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry how fashion apparel and accessories are designed, manufactured, marketed, and distributed and examines the role of these industries within a global context. Since the publication of the first edition, the textile and apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply-chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

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fashion photography course: principles, practice, and techniques: an essential guide

Fashion Photography Course: Principles, Practice, and Techniques: An Essential Guide

Presented and written by a leading fashion photographer, and serving as a practical self-teaching course, this book offers a series of tutorials designed to build a beginning fashion photographer's experience and get him or her started on a rewarding career.

It begins by acquainting readers with the work of trend-setting photographers in the fashion industry, and points out how trends are controlled by magazines and editors. It also presents tutorials that deal with cameras and their controls, and offers advice on buying film cameras, digital cameras, and camera equipment and accessories. The following chapters and their tutorials instruct on lighting, setting up a studio, creating professional quality pictures both in studio and on location settings, approaching and working with fashion model agencies, developing a portfolio, selling one's skills to the fashion industry, working effectively with magazines and advertising agencies, and becoming a photographer's assistant as a valuable entrée to the fashion industry. The enlightening text is supplemented with more than 250 color photos.

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