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  • fashion: from concept to consumer (9th edition)

    Fashion: From Concept to Consumer (9th Edition)

    An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturer, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

    Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience.

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guide to producing a fashion show

Guide to Producing a Fashion Show

This text is for anyone interested in producing a fashion show, be it an informal event or a large, complex affair. Examining every behind-the-scenes step from concept to execution, this book enables the reader to organize and stage a show that is profitable, well attended, and aesthetically pleasing.

Judith C. Everett is a Professor of Communication at Northern Arizona University where she teaches a wide range of merchandising courses; including merchandise buying, fashion show production, historic dress, and professional practices. Her research interests include retail promotion and visual merchandising. She is an active member of the American Collegiate Retailing Association and The Fashion Group International.

Kristen K. Swanson is an associate professor of merchandising at Northern Arizona University. Her research interests include retail promotion and tourism retailing. She has had work published in the Journal of Travel Research, Tourism Management, Journal of Vacation Marketing, Collegiate Retailing Association Proceedings, and Clothing and Textiles Research Journal. She is a member of the American Collegiate Retailing Association, International Textile and Apparel Association, and the Travel & Tourism Research Association.

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