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  • fashion photography course: principles, practice, and techniques: an essential guide

    Fashion Photography Course: Principles, Practice, and Techniques: An Essential Guide

    Presented and written by a leading fashion photographer, and serving as a practical self-teaching course, this book offers a series of tutorials designed to build a beginning fashion photographer's experience and get him or her started on a rewarding career.

    It begins by acquainting readers with the work of trend-setting photographers in the fashion industry, and points out how trends are controlled by magazines and editors. It also presents tutorials that deal with cameras and their controls, and offers advice on buying film cameras, digital cameras, and camera equipment and accessories. The following chapters and their tutorials instruct on lighting, setting up a studio, creating professional quality pictures both in studio and on location settings, approaching and working with fashion model agencies, developing a portfolio, selling one's skills to the fashion industry, working effectively with magazines and advertising agencies, and becoming a photographer's assistant as a valuable entrée to the fashion industry. The enlightening text is supplemented with more than 250 color photos.

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guide to producing a fashion show

Guide to Producing a Fashion Show

This text is for anyone interested in producing a fashion show, be it an informal event or a large, complex affair. Examining every behind-the-scenes step from concept to execution, this book enables the reader to organize and stage a show that is profitable, well attended, and aesthetically pleasing.

Judith C. Everett is a Professor of Communication at Northern Arizona University where she teaches a wide range of merchandising courses; including merchandise buying, fashion show production, historic dress, and professional practices. Her research interests include retail promotion and visual merchandising. She is an active member of the American Collegiate Retailing Association and The Fashion Group International.

Kristen K. Swanson is an associate professor of merchandising at Northern Arizona University. Her research interests include retail promotion and tourism retailing. She has had work published in the Journal of Travel Research, Tourism Management, Journal of Vacation Marketing, Collegiate Retailing Association Proceedings, and Clothing and Textiles Research Journal. She is a member of the American Collegiate Retailing Association, International Textile and Apparel Association, and the Travel & Tourism Research Association.

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